EJR. is taking us higher and higher, while creating euphonic fires that'll make you feel lighter with his latest release, Desire.

EJR.'s swaying induced tone and precise flow are like a cigarette to the smoker, the fumes? unrestrained and free.

Add in the nicotine inhalation and that's where Seattle producer Abelmadeit comes in, helping bring Desire to life with his spacey stress-relieving soundscape.

It's simplistic yet complex, enticing and levitating.
PERFECT for those end of day feels, or just winding down in general. 

"I simply wanted to make a song that made people feel as if they were physically and mentally floating, elevating!" - EJR. 

EJR. mastered the point with his intention behind Desire, bringing his vision into existence, feeling elevated and calm? Check!

If you're hooked on EJR. (and why wouldn't you be),
his album 'Trust Me' is available on all streaming platforms.
When you follow our Spotify rotation, visit EJR.'s profile and keep Desire on replay.

- Stay in the loop IYCM fam.

Move along with your hatin' ass like skkkrrrtttttt 'cause $avvy dropped that controlled heat with his track Bag/Purse, featuring Mike Floss.

$avvy gives us a taste of his rebel that cuts through worn out societal norms.
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Directed by SECK (Obviously) and produced by Unhappy Hank and Ohdee, Bag/Purse is an envelope of melodious hype, sealed with confidently unbothered. 

In response to a hater, $avvy channeled his energy into a money maker that emits positive yet experimental vibes through his rap delivery and dreamlike creativity.

"It honestly was about a hater and I just wanted to make a response, while also making a song that people would enjoy. It's all about wearing whatever you want without caring about what anyone thinks. Rock that shit and make it you!" - $avvy.

This message is further fuelled on his most recently released project 'Boys Wear Pearls' which features artists such as Chuck Indigo, A.G Sully and Brian Brown.

Do not sleep on this artist ya'll!
$avvy has a busy year year remaining, so until his next drop,
make sure you're following our Spotify playlist and keeping Bag/Purse in your rotation.   

Walking in with nothing but Burn City swagger, strut and sensuality is filipino born RREYNO, with his Deemax produced track Lust For Life.

RREYNO brings a mix of elements to the table on Lust For Life, delivering evenly sleek vocals over an electrifying sound.

It's Synth-pop meets R&B, while similarities to The Weeknd can be heard - but with a twist of its own.

Lusting after a PYT, RREYNO lights up the city whilst in pursuit, embodying a carefree yet determined presence.

"It stemmed from personal experience involved in the clubbing/dance/male entertainment industry.
Essentially, the meaning behind "Lust For Life" is wanting to experience life in unconventional ways, doing things that differ from the normal routine of the everyday human, a weekend to let go and be free.
Indulging in all things debauch & desirable" - RREYNO.

When it comes to the visuals, RREYNO serve's nothing but cinematic charm and confidence, adding to the already addictive hook - make sure you watch the video here <<.

  Stay tuned for many more releases, and continue on the RREYNO wave by following his IG @ianrreyno.

Watch this space and keep Lust For Life in your rotation.

- IYCM