Sire ain't here to tell you what to do, but IYC Music is and what you need to do is plug into Sire's new single featuring Sefa, titled "Better U".

Produced by MangereMadeIt, the pairing of the playfully lustful production and Sire's earthy yet agile vocal's depicts a familiar sound, one that has undeniable Chris Brown feels.

With the beat finding a sweet spot of comfortability almost instantly, Sire pour's out his heart and highlight's the importance of healing for the benefit of not just yourself, but for future generations to come in every community.
A Better U, with a new point of view.

"I want people to really check themselves and tend to the brokenness of their hearts, cause we all have voids that we leave unattended and kind of tuck under the rug.
We have to push towards bettering ourselves from the inside, because it all starts internally" - Sire.

The second verse see's Sefa really bringing it home as he spits "heaven and hell, what you finna choose?
Too much pride have your ego bruised".
Reminding the listener to look at the bigger picture and always choose to better yourself, regardless of the cards you've been dealt with,

The coming month has a bit in store for Sire fans, as we will see his first EP drop titled "Food for thought".
So if this track has you hungry for more, then hold tight because you are about to be REALLY satisfied.

Follow Sire on Instagram and add Better U featuring Sefa to your rotation via our playlist!

Yours Truly Jai and RyAnne have entered the atmosphere with their single D.A.R.E (Drugs Are Really Expensive) produced by Greg Walton and Jackson Thatcher.

We dare you to take a trip out of this world where sobriety somehow
feels like a high, while love is the drug that keeps you soberly intoxicated.

Immaculately crafted, D.A.R.E is a vocal symphony that rides over numerous mind stimulating cosmic sounds, wrapped up in elevating guitar strings that send you straight to cloud 9. It's a warm blue sky, soulful music kinda flow.

Yours Truly Jai and RyAnne's vocal chemistry is unparalleled as they seductively echo a love that is fulfilling to the point that you DON'T
need no drugs to help you achieve climax.

"If the love and connection is strong enough there’s no need for drugs of any kind! Find you a love that gives you that same kinda high.
​ Love conquers all & nothing compares! Drugs are not necessary" - Yours Truly Jai.

Just like Chloe x Halle, Jai and Ry have delivered a pulsating harmony that we ship 100%, and we are sure that you can look forward to future collaborations between the two.

With an album on the way (Monarch), Yours Truly Jai isn't taking any water breaks and you can expect more visual content and music releases from her before the year is over.

Follow Yours Truly Jai to stay in the know of her next releases and throw D.A.R.E on replay via our Spotify playlist.

Burn City is buzzing with talented artists that are being slept on and we are here to remind you about the dope artists that are emerging, particularly Jo Jodun with her single "Circles".

Channeling airy Sabrina Claudio feels, Jo Jodun delivers an R&B sweetness over a melodic drill type beat, that oozes with emotional relatability about a frustrating situationship that seems to be caught up in circles.

Proving to be nothing less than a triple threat, Jo Jodun wrote, produced and mix+mastered Circles.

"I wrote circles after a summer fling had ended and I was looking for some closure. Those chords are deeply melodic and  emotional. The demo was recorded on my voice memos and I just sat on it for months. I never really intended on making a “drill” type beat but there was something about it that just slapped" - Jo Jodun.

Pulling you in with the warmth of her vocals,
Jo Jodun unapologetically dunks you head first into an emotional battlefield, as she dips back and fourth between feeling detached and completely immersed within the situation.

If you can't get enough of Jo Jodun just like us here at IYC Music, then we have some great news as Jo has an EP in the works, set to drop later in the year.

If you can't hold out until then, don't even trip because Jo has a couple of singles lined up for release, and will potentially feature on a couple of tracks with some very talented artists. 

Make sure you jump on our playlist and follow Jo Jodun to stay up to date with her upcoming music releases!

FFXRK (Double Effects, Recognize Knowledge) came through unleashing a truth bomb in the form of a 3 in 1 single titled 'What Is The Truth'.

Produced by FFXRK, get ready to be taken on a whirlwind journey that dive's into the deepest subconscious about the perceived hidden propaganda's and agendas that we're all unknowingly supporting, partnered with a slice of fake news and fear mongering, FFXRK ask's ​what is the truth YOU see?

"There is a global shift that is taking place as we speak. Although with all the confusion and uncertainty, there is no doubt that we all know the existing power, influence and greed that these hidden entities have over us as we move towards their main goal; globalization" - FFXRK.

FFXRK has a steady hand when creating an effortless alchemy in his music, Part 1 will have you demanding answer's as FFXRK channels sincere vocal aggression as he speaks on today's evil.

Part 2 and 3 see's FFXRK delivering his signature galactic sound that feel's like a peaceful state of a lucid dream however, the message is not lost within the melody as the listener is reminded that presently, malice is at play.

Stream 'What Is The Truth' by FFXRK on the IYC Music playlist and follow FFXRK to stay woke.