Atlanta, GA, USA
We’re calling it as we hear it, J $ensei has the best song of the summer, and we’ve had the pure pleasure of covering Chiki Baby, produced by Jordan Taylor and JMY.
J $ensei has colourful creativity similar to the likes of The 1975, an emotive, velvety tone resembling The Weeknd, and a lively persona that's well expressed musically. Fusing Indie Pop and Disco with a touch of Hip Hop, J $ensei drips a rainbow of artistry, one where he can’t be put in a box: the box is far too small and rigid for his vibrant versatility. There’s an outline of genres that he fulfils, but in no way, shape, or form is J $ensei genre-bound, and that is evident in Chiki Baby and his overall catalogue. This is what makes his musical sauce aurally tantalising.
The sound of Chiki Baby is warm and sunny; the funkadelic synths draw your attention to their curious core, vibrating in fantasy with their dreamy bedroom-disco aesthetic. It’s a tuneful of happy notes as J $ensei suavely sings about a woman undergoing an intentional, internal transformation from selflessness to self-love, one where her vision is clearer and dreams are nearer—all while dancing in a mirror! Then you hit the elongated guitar solo, and you’ve sunk to the bottom of the sauce, where it’s purely decadent in amplified strings and dynamic twang. This is a pick-me-up, an uplifter, and a realignment of energy in the form of a disco party.
"I was inspired by a nickname I was being called at the time of writing it: Chiki Baby. I viewed this song as a booster of confidence for whoever was listening. Like, yeah, I’ma dance in the mirror. I’m gonna take time for myself and make changes. That’s kind of the takeaway I wanted for the song". - J $ensei
Since Chiki Baby has dropped, J $ensei has contributed more to his bedroom disco sub-genre with his release Rush and the re-release of a personal favourite (if you're connected to our IG, peep the pinned "Join the IYCM team post" song), PASA DE NADA. Both are just as enticing as Chiki Baby!
Check out our curated Spotify playlist below, updated weekly with artists we’ve had the pleasure of reviewing, with this week's first play going to J $ensei's Chiki Baby.